NEWS NEWS NEWS : Probably the biggest news in the Biking Industry for the year 2012.
Iconic Italian Bike Manufacturer Ducati is up for sale, its owners Investindustrial which is backed by the Bonomi family have decided to sell off the brand for
something about 1 billion pounds ($1.6 billion / In INR its 49195000295) keep counting the numbers.
The Owners revealed that several companies in Asia, Europe and the US had expressed interest in buying out Ducati – Following to which this decision has been taken.
Elaborating on his words -
“Ducati is now a perfect company but the further growth it requires needs the support of a world-class industrial partner,” Andrea Bonomi, Investindustrial’s chairman – and a Ducati driver as well as speedboat owner – told the Financial Times.
“This year, we will work towards that partner.”
So in simple language what they meant was: Ducati needs cash to fund future growth and that is the reason why they are planning to sell it.
Well I am amazed to hear this news and feel this is a totally bogus reason. Ducati is known to be the Ferrari of Biking World and they are short of Funds.
Ducati had record market share in its North American territories last year, as well as record 43 per cent sales growth in the U.S., in a time when many companies
At the time when industry was on a dip, Ducati was breaking records. From other angle, it can turn out to be a gold deal for some.
The companies who are keen to buy out Ducati are : BMW, Volkswagen and Indian motorcycle group Mahindra
Ducati was founded in 1926, and has been making motorcycles since 1946 by Bruno, Marcello and Adriano back at Bologna, Italy, the brand saw numerous owners before
it was finally bought by Investindustrial Holdings in 2005.
Ducati’s range of motorcycles goes on like this: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
Ducati also competes in both the World Superbike Championship and in the World MotoGP Championship.