Bajaj Auto’s ‘mystery’ launch in June 2012
Bajaj has not anyway got the second position in the Indian two-wheeler market but because of
their charm in their existence as well as working marketing strategies to maintain their position.
After the launch of KTM Duke 200 and the Pulsar 200 NS, another good news from their house
is confirming that they have plans to launch their “mystery” product, which according to them
will be revealed in May 2012.
This clueless product is a brand new edition from Bajaj’s house
and no detail has been provided about this upcoming mystery product.
Bajaj’s all new discover launch would be another hit with modified version from styling to the
suspension, which will soon take place in June 2012. We have seen that Bajaj is increasingly
coming under pressure by Japanese two wheeler giant Honda that are trying to grab their
maintained position in Indian Automobile market but this launch has once again dropped down
In terms of commuter motorcycle, Bajaj has delivered the best to the Indian market by Platina
and Discover range of 100cc four stoke commuters, whereas Bajaj Boxer Bm150 is another hit
in the market. However, the expectations automatically get higher for upcoming launch to side
away the previous launch of Honda Dream Yuga 110 and Hayate 110 from Suzuki.
Being stick to Discover and Pulsar will be an affordable option for Bajaj in the range of 100-
110cc four stroke motorcycles to produce better volume and margin to the Indian Automobile